Why Genderless Fashion is Not Going Out of Style Anytime Soon

Why Genderless Fashion is Not Going Out of Style Anytime Soon


"On the surface, the official Instagram account of Proenza Schouler presents carefully-curated snapshots that reinforce the brand’s message of forward-thinking luxury. Close-up shots of runway pieces like a grey mélange tweed top that ties like an enormous knot in the back showcase technical details. A picture of Moda Operandi’s Lauren Santo Domingo clad in a custom neon-yellow dress at the recent Met Gala last month lends a touch of aspirational glamour. There is even a playful interactive weekly series called “Fantasy Ad Friday” that invites the label’s followers to submit mock ad campaigns using the label’s logo overlaid on top of artsy-looking found images. But it’s the designer’s tagged photo feed (a ceaselessly-expanding pool of pictures generated by fashion-obsessed users who “tag” Proenza Schouler in their own posts) that reveals the way the label is worn off the runway — and by whom.  Amongst the sea of women posting images of their fringe suede shoes, pleated metallic skirts and the label’s ubiquitous PS1 handbags, there are, somewhat surprisingly, also quite a few male peacocks that have incorporated some of the label’s graphic T-shirts and over-the-shoulder purses into their wardrobe." Read the whole story here

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