Why Genderless Fashion is Not Going Out of Style Anytime Soon

"On the surface, the official Instagram account of Proenza Schouler presents carefully-curated snapshots that reinforce the brand’s message of forward-thinking luxury. Close-up shots of runway pieces like a grey mélange tweed top that ties like an enormous knot in the back showcase technical details. A picture of Moda Operandi’s Lauren Santo Domingo clad in a custom neon-yellow dress at the recent Met Gala last month lends a touch of aspirational glamour. There is even a playful interactive weekly series called “Fantasy Ad Friday” that invites the label’s followers to submit mock ad campaigns using the label’s logo overlaid on top of artsy-looking found images. But it’s the designer’s tagged photo feed (a ceaselessly-expanding pool of pictures generated by fashion-obsessed users who “tag” Proenza Schouler in their own posts) that reveals the way the label is worn off the runway — and by whom.  Amongst the sea of women posting images of their fringe suede shoes, pleated metallic skirts and the label’s ubiquitous PS1 handbags, there are, somewhat surprisingly, also quite a few male peacocks that have incorporated some of the label’s graphic T-shirts and over-the-shoulder purses into their wardrobe." Read the whole story here