Top 10 Fashion Films of the Season
"In the world of fashion films, strong visual appeal is the price of entry. But this season's best films went further than this, attracting audiences with surreal storylines and unexpected plot twists, a la Philip-Lorca diCorcia's “Terminal 3” by Dior, which saw an ex-lover return to town, and Karl Lagerfeld's “Reincarnation” for Chanel, featuring Pharrell Williams, Cara Delevingne and Géraldine Chaplin.
However, it was the power of humour that drove Autumn de Wilde's “The Postman Dreams” for Prada to the top spot in our ranking. Tasked with creating a series of short films celebrating Prada’s recognisable Galleria bag, de Wilde took a comedic approach, playing with the idea of obsession through a sleepy postman and his funny fantasies, set to a soundtrack by a Prada-clad street band called The Blasting Company.
Many brands stuck to the traditional route, producing visually-driven videos closely linked to their print advertising campaigns. Yet, in the case of Dolce and Gabbana and Lanvin, the results were surprisingly strong. “Incredible,” “beautiful and elegant,” and “Sicily and bull fighters, beauty so much beauty” were among the praiseful comments left by viewers on Dolce and Gabbana’s film.
Now, without further ado, sit back, relax and enjoy BoF’s Top 10 Fashion Films of the Season. And don't forget to let us know which films you liked best this season in the comments below."
See the top 10 fashion films of the Season here
See the top 10 fashion films of the Season here
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