This Macro Trend Direction for SS16/17 is driven by Blending Youth Cultures, Maximalism, Rebellious Prints and Generation Z.
Generation Z - is largely the spawn of Generation X, so it’s not entirely surprising that it seems to have inherited a taste for the rave look, a 1990s staple. Shop Jeen, the popular web retailer, is brimming with Pop Art-style skirts printed with a giant Coca-Cola logo, tie-dyed maxidresses and rainbow chokers, all of which seem to beg for a spin of Dad’s old Prodigy CD.
And then there’s Miley Cyrus, a late millennial, yes, but also a Generation Z style avatar. As host of MTV’s Video Music Awards in August, this Hannah-Montana-gone-bad turned the telecast into a virtual runway show of ’90s-club-kid retro chic, with her rhinestone sunglasses in the shape of peace signs, fake dreadlocks and polka-dot jumpsuits.
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1980's Pop Culture Inspired - Nostalgic Pop Culture inspires the Art Rebels as iconic graphics and past Art movements and Comics become more popular.
Image WGSN
FOREVER 21 launches a Star Wars Collection - Star Wars pandemonium is in full swing. Forever 21 recently launched its own collection in celebration of the franchise.
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Mixing Subcultures - Mixing 1980s Inspiration, Club Culture, Punk Wave, Pop, Parties and the Digital world; blending subcultures drive the Art Rebels as influences are appropriated from the past but appropriated in new ways.
Image WGSN
Tzvi Karp, Johannesburg based and self-proclaimed Pop Culture Vulture and Shik Punk Club Kid.
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